Black Friday in Poland 2025: Complete Guide to the Best Discounts and Stores

Black Friday in Poland 2025 promises to be a grand shopping event with millions of transactions and huge discounts. Traditionally, this event takes place on the last Friday of November, when Polish stores offer significant price reductions on a variety of products. In 2021, during four promotional days, BLIK users made about 10.8 million transactions totaling over 1.6 billion zlotys, clearly demonstrating the scale of this shopping phenomenon.

In 2025, Black Friday in Poland will be held on November 28, and many shoppers are already preparing for this day. In fact, up to 95% of Poles are aware of what Black Friday is, making this event a truly national shopping celebration. According to surveys, the average Pole is ready to spend about 663 zlotys on purchases that day, while saving approximately 550 zlotys by buying discounted goods. Moreover, Polish shoppers’ preferences are distributed as follows: electronics are traditionally the most in demand, followed by clothing, footwear, and household appliances.

What is Black Friday and When Will It Take Place in Poland in 2025

The tradition of holding large-scale sales on a special day in November originally began in the United States. Today, this global practice is firmly established in Poland, where shoppers eagerly await unprecedented discounts and promotions.

History and Significance of Black Friday

The roots of “Black Friday” date back to the 1960s in the United States. There are two popular versions of the origin of the name. According to the first, the term was used by Philadelphia police to describe the chaos on the streets caused by the influx of shoppers after Thanksgiving Day. The second version has an accounting origin: losses were marked in red ink in ledgers, while profits were marked in black. Therefore, “Black Friday” symbolized the day when stores began to turn a profit.

Gradually, this tradition spread beyond the US. In Poland, “Black Friday” has been gaining popularity over the last ten years, becoming one of the most important shopping events. In fact, some data show that up to 95% of Poles are aware of this sales day.

When is Black Friday in Poland in 2025

“Black Friday” traditionally falls on the last Friday of November, following the American Thanksgiving (the fourth Thursday of November). In 2025, Black Friday in Poland falls on November 28. However, it should be noted that many sellers, including large retail chains, extend the discount period to a whole week, turning the one-day event into “Black Week” (Czarny Tydzień).

Additionally, after Black Friday comes “Cyber Monday,” which in 2025 falls on December 1. This day is mainly focused on online sales and is especially popular among those who prefer to avoid crowds in physical stores.

Why It Is Important for Buyers and Sellers

“Black Friday” is a mutually beneficial phenomenon for all market participants. For consumers, it is an opportunity to purchase desired goods at significant discounts. In previous years, the average spending per Pole during these sales was about 250 zlotys.

For sellers, this period is equally important: despite lower margins, overall profit increases due to a sharp rise in sales volume. Black Friday gains special significance ahead of the Christmas season when many plan to buy gifts.

Unlike American stores, where one can observe real chaos with huge queues and even crowd crushes, in Poland everything is much calmer. It is also interesting to note that Poles actively shop both in physical stores and online.

How Long Does Czarny Piątek Last and What is Czarny Tydzień

Unlike traditional sales, Black Friday promotions in Poland are not limited to one day. Many shoppers often wonder how long this shopping holiday lasts and when it is best to make purchases.

One Day or a Whole Week?

According to the original concept, Black Friday (Czarny Piątek) should last only one day — the last Friday of November, which in 2025 falls on November 29. However, practice shows that Polish stores have long moved away from this format. Many sellers extend the discount period through the weekend, creating the so-called Czarny Weekend (Black Weekend), which in 2025 will last from November 29 to December 1. Some retail chains go even further, starting sales earlier and ending them after the weekend. The largest retailers extend promotions until the first Monday after Black Friday — Cyber Monday (December 2, 2025), when discounts are mainly offered in online stores.

The Emergence of the Term Czarny Tydzień

The term Czarny Tydzień (Black Week) appeared as a logical extension of the one-day event. Black Week in Poland usually starts on the Monday before Thanksgiving (November 25, 2025) and lasts until Sunday (December 1, 2025). In fact, it is a whole week of discounts culminating in Black Friday itself. The concept of Black Week is relatively new and directly linked to the name Black Friday — there were no historical precedents for “Black Week.”

How the Format of Promotions Changes Every Year

Each year, the format of sales in Poland becomes more flexible. If initially Black Friday was strictly a one-day discount event, gradually many stores began to extend this period. In recent years, some sellers launch promotions several weeks before the official date, and some stores even promote the concept of Black Month — a whole month of sales. Interestingly, the trend of extending the discount period is linked not only to sellers’ desire to increase sales but also to convenience for buyers. Longer promotions allow avoiding crowds and making more thoughtful purchasing decisions. Moreover, many stores change their offers throughout the sales period, creating new reasons to visit.

What Are the Most Frequently Bought Items and Where Are the Real Discounts

During Black Friday in Poland 2025, stores literally compete for shoppers’ attention by offering impressive discounts on a wide range of products. However, what should you really pay attention to, and which categories are the most popular?

Electronics and Household Appliances

Electronics traditionally top the list of purchases during Black Friday in Poland. Discounts on smartphones, laptops, and household appliances often reach 30-50%, making this category especially attractive.

Many electronics stores, including Media Expert, offer substantial discounts on hundreds of products.

Clothing, Footwear, and Cosmetics

Following electronics are clothing and footwear. In this category, real discounts can reach 60-80%. Additionally, the popular platform Zalando offers significant discounts on branded clothing. Douglas stores provide discounts up to 30% on leading cosmetic brands, and Drogerie Natura often runs a “1+1 for one zloty” promotion on makeup and cosmetics.

Home Goods and Christmas Gifts

The Black Friday period is an ideal time to update your home environment. With discounts of 50-90%, you can buy home goods including textiles and furniture. Also, Lego (Duplo, Friends, City) offers a 50% discount on every second, cheaper package. This is a great opportunity to buy Christmas gifts.

Travel Services and Subscriptions

During the travel Black Week, tour operators and travel agencies offer impressive discounts. Travelist runs a Black Month Sale with discounts up to 70% on vacations. Additionally, WakacyjnyPiraci provides special offers including “second ticket free” and vouchers worth 1000 euros.

Best Stores and Platforms for Shopping in Poland

Choosing the right place to shop is key to successful purchases during sales. Let’s look at where to find the best deals on Black Friday in Poland 2025.

Online Stores with Big Discounts

The online platform Allegro, Poland’s equivalent of eBay, offers some of the largest sales. In previous years, Zalando recorded over 4,200 orders per minute, with total orders exceeding 2 million in a day. Other popular online platforms with significant discounts include Amazon, eobuwie, MediaMarkt, and Rossmann.

Retail Chains and Local Brands

Grocery chains also actively participate in sales. Biedronka announces Biedronka Week, offering discounts up to 50% on more than 500 products. Lidl holds Black Week with discounts up to 70% on 1,400 items. Kaufland offers impressive discounts up to 75%, and Auchan returns 50% of the purchase value as electronic bonuses to Skarbonka cardholders.

How to Use AleRabat and Other Tools

The AleRabat plugin for the Chrome browser helps track price changes, allowing you to understand how real the discount is. It also automatically finds active promo codes and good deals. After installing the extension, simply pin it to your browser toolbar to receive notifications about saving opportunities.

Tips for Foreigners: VAT Refund (Tax Free)

Foreigners from non-EU countries can get a VAT refund on purchases over 200 zlotys. To do this, you need to fill out a Tax Free document in the store, choosing the refund method — cash or card. You have 3 months from the purchase date to export the goods, and the refund can be received within 8 months. When leaving Poland, a customs officer issues an electronic export confirmation.

Conclusion

Black Friday in Poland 2025 will undoubtedly be one of the main shopping events of the year. Thanks to the extension of the format to a whole “Black Week,” you have more time to find great deals without rushing. The average saving of 550 zlotys makes this day truly attractive for planning major purchases.

Preparing for shopping in advance will help you make the most of the sales. Electronics, clothing, and home goods traditionally receive the most significant discounts, so make a list of desired purchases from these categories. Also, online platforms like Allegro and Zalando often offer exclusive discounts not available in physical stores.

It is also worth remembering the extended discount period — Black Friday on November 28, 2025, will be only part of a large shopping festival. Accordingly, watch for offers throughout the entire “Black Week” and do not forget about “Cyber Monday” on December 1, which offers additional discounts for online shoppers.

Foreign visitors benefit especially during this time, as they can not only get significant discounts but also reclaim VAT on purchases over 200 zlotys. Thus, Black Friday becomes an ideal moment for shopping tourism in Poland.

Black Friday has transformed from a one-day event into a true shopping festival that unites millions of Poles and guests of the country. However, amid the abundance of discounts, remember the main rule of successful shopping — carefully verify the reality of discounts using tools like AleRabat and buy only what you truly planned to purchase. Following these simple tips will turn Black Friday 2025 into a truly profitable adventure.